RANGE ROVER WINS DON SAFETY TROPHY
April 6th. 1971
RANGE ROVER WINS DON SAFETY TROPHY
That's how the Right Honourable the Lord Chesham, P.C. described the revolutionary
'luxury work-horse' - the Range Rover after it had been awarded the Don Safety
Trophy last night (Monday).
The Range Rover won through in the face of fierce competition in the largest ever entry
of British and foreign cars and trucks.
Before a gathering of British and Continental motoring journalists at London's Royal
Lancaster Hotel, Mr Eldon Griffiths, M.P., Parliamentary Under-Secretary of State at
the Department of Environment, who also has a special interest at the Department in
matters of road safety, presented the 2-ft. high, solid silver Don Safety Trophy to
Sir George Farmer, Chairman of the Rover Car Company.
The Range Rover is the fifth winner in the Trophy's six-year history and joins a select
company of outstanding vehicles: the Jensen FF (1966) the Bedford K.M. Heavy
Truck (1967) the Vauxhall Victor 2000 (1968) and the Jaguar XJ6 (1969)
No award was made last year.
The Don Safety Trophy is a much coveted annual award sponsored by the manufacturers
of Don brake linings, to encourage and recognise the efforts of vehicle manufacturers
and their safety engineers in producing vehicles which make a significant contribution
to road safety.
Recently the Range Rover has received major awards in Car of the Year competitions
organised by both a British and a European Motoring Journal.
It also won a gold medal in the coachwork competition of the "Institute of British Carriage
and Automobile Manufacturers" at the London Motor Show.
Safety Features of the Winning Range Rover
The Range Rover is a new concept of motor vehicle. It is the first medium priced car to
be sold as standard with four wheel drive. This most significant safety feature has
previously only been available on specialist vehicles designed for cross country work,
or very expensive low production sports cars.
Other features such as the Orthopaedically designed seating have received world wide
acclaim, and the complete safety package adds up to an inherently safe vehicle.
Other significant safety features include:
1) Permanent four wheel drive for optimum control under adverse conditions.
2) Dual brake line disc brakes, primary circuit operating two of the four pistons in the
front brake calipers and the rear brakes, the secondary circuit operates the other
two pistons in the front brakes.
3) Orthopaedically designed seating which gives considerable relief from driver fatigue
and also considerable protection in the event of an accident.
4) The seat belts have been designed as an integral part of the seat.
5) Self-levelling suspension provides almost constant ride and handling characteristics
whether unladen or fully laden and maintains a level headlight beam setting.
6) The transmission handbrake gives secure four wheel parking and should both foot
brake systems fail, gives emergency braking effective on all four wheels.
7) Extensive window area giving excellent all-round visibility, the bonnet has been
designed so that the corners of the vehicle can be easily seen from the drivers seat.
8) All control switches column mounted for immediate fingertip operation.
9) The Two-door steel body unit with corrosion resisting aluminium outer panels mounted
on an immensely strong and rigid box section chassis.
10) Energy absorbing steering column which collapses on impact.
11) Impact absorbing fascia.
12) Padded roof lining.
13) Hazard warning system.
14) Fuel tank protected by chassis members.
The panel, chaired by the Lord Chesham, included distinguished men from several fields
associated with transport and road safety including:
Alan Baker B.Sc. A.C.G.I.
G A H Cardwell C Eng. F I Mech
Chief Engineer, National Freight Federation
J W Furness C. Eng M I Mech E Assistant Chief Engineer
Department of the Environment
P W H Haile
Head of Road Safety
Deputy Asst. Commissioner S Hebbes
R M Livett
Chairman Lloyd's Motor Underwriters' Association
O Stephen Masefield
Chairman Accident Offices Association
Special Commendation for Fiat
The panel also gave a special commendation to the Fiat 128 saloon car. This, they felt, was a
mass production car at the lower end of the price bracket, in which safety engineering has
played an important part in the design.
With the result that the car offers a very good safety package.
For further information contact:
W D Brookes Cardwell P R Services
BRITISH BRAKE LININGS ARE BEST IN WORLD
their rivals in fact that they are now made under licence or with the assistance of British
technological know-how, in almost every major country.
It is a little known fact too, that the odds are 3-1 that when a British motorist stops his car, he does
so with the assistance of a Manchester-made brake lining - DON - manufactured since the turn of the
century by SMALL & PARKES LIMITED of HENDHAM VALE, MANCHESTER.
DON is the biggest supplier of brake linings and disc brake pads to the British car industry.
SMALL & PARKES LIMITED have long been regarded as one of Europe's foremost Brake Lining
Specialists not only for the motor car, but also for commercial vehicles.
Their Scandinavian truck industry, for example, which manufactures some of the largest heavy trucks
in the world, relies almost exclusively on DON Brake Linings.
MOTOR SHOW OCT. 20th/30th 1971 - DON BRAKE LININGS STAND 210
Demonstrating their supremacy in the original equipment field are DON brake linings - Small and
Parkes Limited - on Stand 210 at this year's Motor Show.
DON is currently the biggest supplier of brake linings and disc brake pads to the British motor
industry with a market share (August figures) of 41 per cent.
A large proportion of the models shown on the ground floor stands of the motor manufacturers are
equipped as original with DON materials.
DON 227, the new disc pad material which was introduced a year ago, has made such great inroads
into the disc pad original equipment market that the production line has been speeded up and supplies
have been channelled through the DON distribution network to cater for demand on the replacement
DON 227 is being manufactured in the Manchester factory and at the DON factory at Manage, Belgium,
from where supplies are sent for the German production of the Ford Taunus (Cortina in Britain).
DON 242 - which was in fact first developed for the heavy commercial market - is mainstay of the
original equipment drum lining range for passenger cars. This material was specifically formulated to
combat "drum crazing" in heavy duty applications. As a heavy duty high friction material it teamed
up well on the rear of vehicles which had front disc brakes shod with high friction materials such as
DON 227, where a lower friction or less heavy duty material might not do its share of the work during
a braking operation.