Range Rover US 1987

RANGE ROVER 

The world's finest dual purpose vehicle

The Range Rover is recognized as a unique combination of the world's finest off-road vehicle with the
added refinements and comforts of the best European sedans.
 
It is as at home on Fifth Avenue and Rodeo Drive as in the ski country of the Rocky Mountains or the ranches of Texas and Wyoming.
 
The first Range Rover was launched to international acclaim in 1970. More than 150,000 Range Rovers have been sold on six continents and in 80 countries, from Wimbledon in England to Wagga Wagga in Australia.

POWER, STRENGTH, RELIABILITY -- AND COMFORT

The Range Rover's fuel-injected 3.5 liter V-8 aluminum power unit delivers 150 bhp, brisk acceleration and a top speed over 100 mph. At the same time, it produces the low end power to handle nearly every off-road condition imaginable.
 
The car's boxed steel frame and reinforced aluminum body panels give it unusual strength and make it virtually rust-free.
 
Disc brakes all around give Range Rovers stopping power on a par with performance sedans. "Its            November 9th, 1986, US citizens could read in the magazines:
brakes are probably the best of any four-wheel drive vehicle ever tested," wrote the editors of one            'The British-built Range Rover luxury sport/utility vehicle has under- 
specialized auto magazine (Pickup, Van & 4WD) .                                                                              gone extensive testing and development in preparation for its 
                                                                                                                                                                                                         American sales debut in March 1987.' (This photo shown in US media)
The Range Rover's exceptional comfort is the result of its rugged yet highly sophisticated suspension 
system.
 
Long travel coil springs at all four corners, with dual rates in the rear, provide "a great improvement in 
ride quality compared to the leafs used on the rear of other 4WDs," wrote one auto magazine. One of 
the secrets of the suspension is the Boge ride-leveling unit in the rear which automatically pumps up 
to compensate for heavy payloads or when towing, keeping the vehicle at the predetermined ride height. 
With the Boge system, the spring rates can be kept soft, giving an even ride over the worst road 
conditions.

THE RANGE ROVER PEDIGREE

The first Range Rover prototype was completed in 1967 with production following in 1970.
 
Any doubts about creating a market for this upscale vehicle were swept aside by a wave of enthusiasm     The Range Rover luxury sport/utility vehicle is a classic design 
and excitement in 1970. Press and public alike hailed the Range Rover as a "masterpiece". It created       whose elegant lines were displayed in the Louvre. Exterior body
a mystique of the kind previously associated only with blue-blooded sports cars and the world's most        panels are aircraft quality aluminum (the hood and tailgate are
exclusive limousines.                                                                                                                          steel) attached to welded steel underbody, which in turn is
                                                                                                                                                                                                           mounted to the 14 gauge welded box steel chassis at ten, 
The auto industry's professional writers were equally impressed - and backed their comments with            rubber-isolated points. It has a 100 inch wheelbase, is 175 
awards. In 1970, for instance, the Range Rover emerged from the London Motor Show with a gold             inches long and 70.8 inches high.
medal for its coachwork. In the same year it also won the coveted Don Safety Trophy and, in 1971, 
gained the Royal Automobile Club's Dewar Trophy for outstanding technical achievement.
 
The only problem was trying to keep pace with orders. Demand was so great that used Range Rovers 
began changing hands for considerably more than dealers' showroom prices.

CROSSING THE GAP

As predicted by its design team, the Range Rover's styling and versatility appealed to a broad 
spectrum of customers. Its comfort plus speed, blended with the safety of four-wheel drive and 
four-wheel disc brakes, appealed to high-mileage business executives. Farmers, foresters, country-
dwellers and sportsmen of all kinds welcomed the refined, off-road performance that set a new world 
standard. The high driving position, excellent all-round visibility and compact body proved as ideal 
for shopping trips and car pools as for family vacations.
 
It soon became the vehicle of choice at fashionable golf, tennis and polo clubs throughout Europe 
-- while also proving its worth over some of the world's toughest terrain in Asia, Africa and Latin 
America.
 
Its toughest adventure came in May of 1972, when two nearly showroom-stock Range Rovers, driven 
by British Army officers, were the first vehicles ever to cross the notorious Darien Gap - a roadless, 
250-mile stretch of snake-infested jungle, rivers, swamp and mountainous ravines between Panama 
and Columbia.
 
This historic crossing was merely the toughest section of a rugged expedition from Anchorage, 
Alaska to the southern tip of the South American continent - proving to the world that Range Rovers         The front of the Range Rover shows the new front grille design
were as tough, safe and versatile as any passenger vehicle ever made.                                                  which provides better air flow and protection for the dual electric
                                                                                                                                                        fans. The front air dam has standard halogen driving lights but
RANGE ROVER IN THE U.S.                                                                                                             can be removed for extreme off-road duty.

The decision to market in the United States was made in 1984 as a logical development of the 
Range Rover history. The most extensive research in Land Rover Ltd. history indicated to the 
company that the vehicle was sufficiently equipped to compete profitably thanks to the addition of 
fuel injection, four speed automatic transmission interior appointment improvements and the like.
 
Further, the market for sport/utility vehicles in the U.S. has grown more than 400% since 1982 to 
a volume of 769,000 units in 1986.
 
Range Rover of North America was established in late 1985 as a wholly owned subsidiary of the 
Land Rover group of companies. From its headquarters in Lanham, Maryland the company plans 
to import Range Rovers through the ports of Baltimore and Long Beach, California, beginning in 
March 1987.
 
They will be sold through a nationwide network of 65 dealers.
 
1987 sales are forecast at 3,000 units building to 5,000 units annually by 1990.

RANGE ROVER LANDMARKS

1970: Range Rover launched in June and greeted with universal enthusiasm. Wins gold medal for 
coachwork at Earls Court Motor Show. Engineering excellence, notably permanent four-wheel 
drive, endorsed by Don Safety Trophy.
 
1971: Darien Gap expedition from Alaska to Argentina starts in December, ends midway 
through following year. Epic journey includes 95 days battling through 250 miles of trackless                  The Range Rover has a two piece tailgate strong enough to stand
jungle. Range Rover awarded Royal Auto Club's Dewar Trophy for outstanding technical merit.                on. The standard rear window de-icer incorporates the radio
                                                                                                                                                                                                         A rear washer/wiper has an intermittent mode. The vehicle is 71.6 
1976: 'Car' magazine's staff test Range Rover, Land Rover, Jeep and Toyota on and off road.                   inches wide.
Conclusion: "We have still not found a vehicle to challenge the Range Rover."
 
1977: Unique convertible version built as gift marking HRH Queen Elizabeth's Silver Jubilee.
 
1981: Introduction of four-door model and high-compression version of V8 engine.
 
1982: Design Council award for four-door Range Rover. Introduction of optional automatic 
transmission with LT230R transfer case.
 
1983: Introduction of five-speed manual gearbox.
 
1984: 'Car' combines with US-based 'Car and Driver' for extended test in Wales of Range Rover 
and competitors from General Motors, Ford, Jeep, Mercedes-Benz and Mitsubishi. 
Conclusion: "Out of it all emerged the superiority of the Range Rover".
 
June 1984: Further improvements are introduced. Range Rover sales set new records.
 
October 1985: Electronic fuel injection and new four-speed ZF automatic transmission 
introduced. Range Rover power is boosted 30 percent to 165 bhp (European). 
Sales again set new records.
 
1985: Land Rover UK Ltd. announces plans to market Range Rover in U.S. 
Range Rover of North America Inc. formed.
 
1986: Range Rover voted "Best off-road vehicle" by consumer publication "What Car?". 
Cited for "excellent off-road ability, elegant styling, interior luxury, long-term reliability." 
Included in "Car" magazine's '10 Best' listing.
Range Rover of North America established headquarters in Lanham, MD, between                                  Electronically fuel injected 3.5 liter aluminum alloy V-8 engine
Washington, D.C. and Baltimore, MD.                                                                                                 produces 150 bhp and 195 ft/lbs of torque.
Official dedication October 27 by Her Royal Highness Princess Alexandra.
 
1987: First U.S.-eguipped Range Rovers to go on sale in United States. 
"CAR" magazine names to '10 BEST' list for second consecutive year.





Royalty's favorite sporting vehicle to be sold in the U.S.


Today, more than three dozen four-wheel drive vehicles are available to the consumer. Why then, has 
the addition of one more name to the list become cause for comment? Because the name is Range Rover, a product with a devoted owner body that includes such names as England's Queen Elizabeth II, Henry Ford II, Niki Lauda, Jack Nicholson, the Duke of Westminster, and Scotland Yard.
 
Luxury stable mate of the famed Land Rover, the Range Rover is a prestigious sport/utility vehicle that will take muddy forest track or 40-degree hill in the morning and transport a gowned and black-tied group to the opera in the evening. This unmatched combination of off-road capability and on-road cachet has given the Range Rover a place of honor in the world's most exclusive garages.
 
How has the Range Rover, which will cost just under $31,000 in the U.S., achieved a place in the hearts of motorists who could — and do -- drive $100,000 cars such as Ferraris, Rolls-Royces, Lamborghinis and Aston-Martins? As with any cult product -- and the Range Rover is undeniably that — no simple explanation is forthcoming.
 
But if one were to make an educated guess, the word guality would be a part of it.
 
Quality, in the world of four-wheel drive vehicles, means the ability to get the job done. What job? Any job. In any weather conditions, on any surface, and against all odds. Land Rovers have been doing that since 1948, and the Range Rover has carried on the tradition since 1970.
 
Nearly one and a half million Land Rovers have been built since 1948 and more than a million of these are still at work, soldiering on in virtually every area of the globe known to cartographers and some 
areas that aren't. After nearly forty years, two of every three Land Rovers built remain in use.
 
How many of the 157,000 Range Rovers built in their sixteen-year history are still running? Almost all 
of them.
                                                                                                                                                                                                          Range Rover have always been used by the Royal family like this
Those statistics would be enough to ensure some success for any vehicle. But the acceptance of the      ceremonial Range Rover version, now exhibited at Gaydon, UK
Range Rover among what marketing departments call the "high demographic" sector of the population 
is nothing short of phenomenal. It is a product which, like Rolex watches and Mark Cross luggage, is 
"right" and that's all there is to it.
 
Some explanation of this can be traced to the ownership of early Land Rovers by British gentry who 
owned large farms. Because the original vehicles were built and sold for farm use, featuring power 
take-offs, power pumps, generators and mowers, there were no taxes on them.
 
This led to their use by what the British call the "county" set (not "country") and gave Land Rovers, 
from the first, a seat at the social table.
 
"As we were setting up our organization, we noticed something unusual," said Range Rover of 
North America director of corporate communications Bill Baker. "Like all companies, we have a 
clipping service that keeps us advised when a Land Rover or Range Rover makes news. But we were 
amazed to note that, alone among vehicles of any type, the Land Rover and Range Rover are almost 
always identified by name when they are involved in the event."
 
When the Range Rover appeared in 1970, it took a road rarely traveled by "luxury" versions of 
utilitarian products: it added a full complement of comfort and convenience -- and luxury -- features 
but did not sacrifice one iota of function. The Range Rover could take you across mountains, through 
mud, and into the jungle. It had obvious appeal to the sports-minded, but it had something more.
 
Automobile Magazine, in August of 1986, had this to say about the Range Rover:
"If man were allowed to own only one car, and if that one car were meant to be the perfect all-rounder 
— spacious, comfortable, powerful, capable of going on where the roads end — then the choice 
would quickly narrow down to one vehicle: the Range Rover."
 
That, of course, is one writer's opinion, but there's an important point to be gleaned from the 
statement. Persons who can afford a $30,000 vehicle are by no means wasteful by nature.
 
In fact, they are rarely wasteful. Accordingly, then, the Range Rover appeals to their practical, 
money-saving side. Here is a vehicle that can serve multiple purposes, and serve them handsomely. 
It therefore delivers satisfaction in use and can be defended when after-dinner conversation turns to 
automobiles.
 
In discussing the characteristics of those he expects to buy Range Rovers, Charles Hughes, president 
of Range Rover of North America said, "We expect the Range Rover will be bought by persons with a       The British-built Range Rover luxury sport/utility vehicle is
household income over $100,000, and who probably own more than one home."                                     acclaimed to be the world's finest off-road vehicle thanks to its
                                                                                                                                                                                                          aluminum V-8 power plant, boxed steel chassis, long travel coil
Hughes went on to note that actual "off-roading" would play a small part in the average Range Rover's      springs, ride levelling unit and four wheel disc brakes.
life. "But the vehicle will often play a central role in the owner's recreational pursuits such as hunting,       At the same time, it travels swiftly on pavement (over 100 MPH
skiing, or as a tow vehicle for horses or boats. This is in addition, of course, to the Range Rover's            top speed) in quiet luxury reminiscent of Europe's best touring 
being a significant everyday vehicle in the household fleet."                                                                   sedans
 
Mechanically, the distinguishing feature of the Range Rover is its rugged construction and its full-time 
four-wheel drive. The vehicle is built on a stout ladder-type frame made of welded box steel girders. 
Its engine is a 150-horsepower aluminum V-8 that develops a hefty 195 pounds-feet of torgue at a low 
3,000 rpm.
 
The four-wheel drive system powers the wheels all the time, which results in more neutral handling 
and positive control in cornering situations, better traction in all situations, and a condition of instant 
readiness should road conditions turn suddenly ugly.

The Range Rover four-wheel drive system employes three differentials. Power is sent from the two-
speed transfer case to a center differential and from there to a differential at the front and at the rear 
axle assemblies. The center differential can be locked, assuring egual power to each wheel on uneven 
surfaces. Because its four-wheel drive system is permanently engaged, the Range Rover, unlike its 
competitors, need not be stopped to change from two-wheel to four-wheel drive.
 
The Range Rover suspension system incorporates long-travel coil springs (dual-rate in the rear) fitted 
around long-stroke telescoping hydraulic shock absorbers. A Boge Hydromat ride-leveling unit is 
located within an "A"-frame mounted between the rear axle and the chassis. This unit maintains not 
only the proper ride height but also keeps the vehicle level, even when the axles tilt in opposite 
directions on rough roads. The system is especially useful in towing situations. Power-assisted disc 
brakes are installed on all four wheels.
 
A full list of luxury options has been made standard to the Range Rover and includes power windows, 
power seats, air conditioning, power steering and brakes, central door locking, rear de-fogger and 
washer/wiper, headlamp washers, driving lamps, cruise control and rear door child safety locks.
 
An especially civil touch is the Range Rover's "puddle lights." Located in the lower edge of the doors, 
these white lights shine a beam at the ground to help the descending driver or passenger find footing.

The Range Rover warranty will be the lesser of three years or 36,000 miles. The body is warranted for 
six years against rust through.
 
"We have a magnificent vehicle with an unparalleled tradition of guality and reliability, and we have to 
live up to it," said Charles Hughes. "Our whole organization is dedicated to doing just that. We're a 
small, highly trained, specialized company that's got just one job . . . to support a nationwide 
organization of 65 dealers that's gualified to service Range Rover owners and, just as important, keep 
those owners happy. The product will do its part, and we at Range Rover North America intend to do 
ours."




New U.S. Range Rover to be  previewed at Chicago Auto Show


CHICAGO  (February 7, 1987)  -- The American specification Range Rover -- the world's most
fashionable four-wheel drive sport/utility vehicle, whose owners include royalty, sportsmen, explorers 
and business executives -- is expected to prove a major attraction when it is previewed at the 79th 
Chicago Auto Show on February 7, 1987.
 
This is the first of the already world-renowned Range Rovers to be made exclusively for the American 
market. They will become available to the public in March of 1987 at a price just over $30,000. For that 
the buyer gets a complete range of comfort and convenience features as standard equipment. Leather 
upholstery will be the only option.
 
Charles R. Hughes, president of Range Rover of North America, said the company has slated 3,000 
vehicles for sale in 1987, increasing to 5,000 by 1989. Its buyers, according to Hughes will have 
household incomes over $100,000, and probably own two or more homes. "They are people who lead 
a very active life, with many outdoor interests such as hunting, sailing or polo in addition to golf and 
tennis. The Range Rover, to them, will symbolize their way of life. Essentially, they will enjoy the 
safisfaction of knowing they own what automotive authorities have hailed as the best four-wheel drive 
vehicle that money can buy."                                                                                                               The Range Rover made its US launch at Chicago Auto Show at 
                                                                                                                                                                                                            February 9th, 1987
Range Rover's upper-market popularity throughout the world is the result of its unique combination of 
the comfort and refinements of a high speed European touring sedan with its standard-setting off-road 
performance and reliability under all conditions. Since the first Range Rovers were launched in 1970 
they have gathered top international awards for design and performance -- and their durability has 
become legendary. More than 150,000 Range Rovers have been sold on six continents and 80 
countries, from Wimbledon in England to Wagga Wagga in Australia.
 
The company has appointed Knauz Continental Autos, 1044 North Western Avenue, Lake Forest, as 
its first Chicago area dealer. "Bill Knauz is the North Shore's leading auto dealer," said Hughes.    
"We're very pleased to have him represent us in this important market."
 
The Range Rover's fuel-injected 3.5 liter V-8 aluminum alloy engine delivers 150 bhp, brisk acceleration 
and top speed over 100 mph. A four-speed ZF automatic transmission is standard.
 
But the real secrets of the Range Rover's on and off-road performance, according to the company, are 
in its boxed steel frame chassis, long travel coil springs front and rear, its unique ride-leveling unit and 
powerful four-wheel disc brakes.
 
Hughes said his company will be importing the British-built vehicles through the ports of Long Beach, 
CA and Baltimore, MD. They will be sold through a network of 65 of the country's top dealerships, 
chosen for their outstanding service and customer satisfaction reputations.
 
Range Rover, a direct descendant of the famed Land Rover, is manufactured by Land Rover UK Ltd, 
the only major auto company in the world exclusively dedicated to developing and building four-wheel 
drive vehicles.
 
Range Rover of North America's headquarters in Lanham, MD, were officially opened last October by 
Britain's Princess Alexandra, cousin of Queen Elizabeth II.
 
According to Automobile Magazine, "If man were allowed to own only one car, and if that one car were 
meant to be the perfect all-rounder -- spacious, comfortable, powerful, capable of going on where the 
roads end -- then the choice would quickly narrow down to one vehicle:  the Range Rover."

Range Rover of North America, Inc. is a wholly-owned subsidiary of the Land Rover Group of companies, 
Solihull, England.





Land Rover Ltd


Land Rover, Ltd's two product lines — the Land Rover and the Range Rover — are famous throughout 
the world. The Land Rover, introduced in 1948, is recognized as the most rugged and versatile four-
wheel drive utility vehicle there is. The Land Rover has been proven over more than thirty years by 
police, armed forces, farmers and countless other users.
 
More than 1.4 million Land Rovers have been built in three and a half-decades with more than one 
million still in use; a record no other vehicle can match. Since 1983, the Land Rover product range has 
been extensively improved to broaden its appeal with the introduction of the One Ten (long wheelbase) 
and the Ninety (short-wheelbase) versions.
 
The Range Rover, introduced in 1970, is now internationally acknowledged as the world's best luxury 
four-wheel drive vehicle. It combines all the strength and off-road ability of the Land Rover with 
European performance sedan levels of refinement. Continuous development since 1982 has enhanced its prestige image and appeal.
                                                                                                                                                                                                          The Range Rover has been described as the finest four by four,
Land Rovers and Range Rovers are sold in more than 100 countries around the world. Each year some    favored by royalty, adventurers, sportsmen and hunters around
70 percent of output is   exported   to the   major   markets in   Europe, the Middle East, Africa,              the world. The aluminum bodied vehicle is powered by a fuel
Australia and numerous other territories. As a result Land Rover Ltd has for many years been one of        injected V-8 engine and has a four speed automatic transmission 
Britain's leading exporting companies, and it currently earns more than $300 million every year from         and full time four wheel drive with two speed, lock-up transfer case
sales overseas.                                                                                                                                 Interior appointments rival Europe's best touring sedans.
 
THE COMPANY
 
Land Rover Ltd's manufacturing facilities are located in the Midland's region of England. Vehicle 
assembly along with four and eight cylinder engine manufacture are carried out at its main factory 
at Solihull.
 
Since the company was formed as a distinct operation within BL (now the Rover Group plc.) in 1978, 
more than $265 million has been invested at Solihull in modern manufacturing technology. Both the 
Land Rover and the Range Rover are now built on the modernized assembly lines, incorporating 
extensive use of computer control and comprehensive quality checking systems. Four-cylinder 
gasoline and diesel engines are built using the latest transfer line techniques.
 
Manufacture of components — including body pressings and engine components -- has for many years 
been carried out in a number of satellite factories in the Birmingham area. By early 1986 the Company 
had consolidated all component manufacture onto the main Solihull site.                                               The Range Rover Iuxury four by four is capable of highway speeds
                                                                                                                                                                                                          of over 100 MPH or crawling muddy slopes of up to 45 degrees.
This is an important step forward for the Company. It means that Land Rover Ltd now has a single, fully   The aluminum bodied vehicle is powered by a fuel-injected, light
integrated and modern production operation all in one location, creating major benefits in terms of            alloy V-8 engine deveIoping 150 hp and 195 ft/Ibs of torque. It can
efficiency and manufacturing costs.                                                                                                     seat five comfortably and has more than 70 cubic feet of cargo
                                                                                                                                                                                                           space with the split rear seats folded down.
HERITAGE
 
The Company's history of building versatile four-wheel drive vehicles for a wide range of users has given 
its employees a unique specialist understanding of the product and the needs of customers.
 
For other manufacturers, four-wheel drive products are only a part of a broader vehicle range, including 
in many cases volume produced cars. This specialization gives Land Rover an important advantage as 
it is the only major company in the world exclusively dedicated to developing and building four-wheel 
drive vehicles.
 
One of the Company's major strengths is its ability to tailor its products as precisely as possible to the 
customer's requirements. The Land Rover itself has no less than five basic body styles but these in 
turn can be customized for a wide number of applications.
 
PRODUCT DEVELOPMENT

The introduction of the Land Rover One Ten model in 1983 represented the most significant series of 
changes to the vehicle in its 35 year history. Major improvements in economy, ride, handling and 
refinement were made. One year later the new short-wheelbase Land Rover Ninety was launched, 
with further improvements across the entire range.
 
Some of the most important changes included the use of long travel coil spring suspension, front disc 
brakes and permanent four-wheel drive. The Land Rover now also benefits from the recent introduction 
of 2.5 litre versions of its four cylinder petrol and diesel engines, with the 3.5 litre V8 gasoline engine 
also available in both the long and short wheelbase vehicles.
 
The Range Rover has also undergone intensive product development. Following the introduction of the     The command and control center of the new Range Rover  
four-door version in 1981, automatic and five-speed manual versions were introduced, and in 1984,           equipped with the vehicle's only option: Connolly leather 
a further 400 changes created the new top-of-the range Vogue -- flagship of the Range Rover line.            upholstery. Standard equipment includes power seats, windows, 
                                                                                                                                                                                                         door locks, steering and brakes. A four speed ZF automatic 
Greatly improved mechanical refinement has been matched by much higher levels of interior                   transmission is standard as is the two speed, lock-up transfer 
specification, although the Range Rover is still available as a purely functional vehicle. Recent                 case. Integral cruise control located in the leather wrapped, 
developments to the Range Rover include the introduction of a fuel injected version of its famous V8         padded steering wheel and head restraints, front and rear, 
engine together with an improved four-speed, ZF automatic transmission.                                               enhance the appeal of the comfortable interior.
 
In the Spring of 1986, the Company also announced the 'Turbo D', the first production diesel Range 
Rover.
 
Land Rover Ltd is part of the Land Rover Group, which also includes Freight Rover Ltd., manufacturers 
of the Sherpa range of light commercial vehicles. Established in 1981, Freight Rover has since been 
involved in an intensive product development program, which produced record sales in 1984 and 85. 
Although its main focus is on the United Kingdom market, Freight Rover is progressively developing 
sales in the key markets in continental Europe.
 
Range Rover of North America is a part of the Land Rover group of companies.





Range Rover of North America - Maryland's first automobile company


(LANHAM, MD) — Range Rover of North America, Inc., has established its permanent U.S. operating 
headquarters at 4390 Parliament Place, Lanham, Maryland, in suburban Washington, D.C. Lanham is 
approximately 35 miles from the port of Baltimore, where Range Rover vehicles will be landed.
 
The Range Rover is considered by knowledgeable observers to be the world's most versatile and 
prestigious four-wheel drive sports/utility vehicle. It will be offered for sale through a network of 
approximately 35 U.S. dealers in March 1987 expanding to 65 dealers through the U.S. by 1988.
 
The decision to locate in Lanham followed an extensive search of potential east coast sites, 
according to Charles R. Hughes, president Range Rover of North America, Inc. Conveniently located 
in Washington Business Park near U.S. Route 50 and 1-95 Washington Beltway, the headquarters 
houses North American administrative, marketing, sales, service, data processing, and parts 
operations.
 
The 20,000 square foot facility features a complete service training and technical support area, as well 
as a nearby off-road demonstration course.

Mr. Hughes said, "Our advance planning engineers and researchers have been working toward the U.S. 
launch of Range Rover for more than two years. We think our Lanham location will work for several 
reasons -- the commerce and contacts of Washington, the excellent available transportation systems, 
proximity to our port in Baltimore and the dynamic Maryland business environment."
 
Mr. Hughes said Range Rover will have a staff of approximately 80 persons by market launch next 
March.
                                                                                                                                                                                                          Beneath the center console turns the rugged and sophisticated
Range Rover of North America, Inc., is part of the Land Rover group of companies. The Range Rover        power transmission machinery for the Range Rover. The full time
vehicle is built in Solihull, England, and set record worldwide sales in 1985. An estimated 3,000              four wheel drive vehicle has a two speed transfer case that serves 
Range Rovers will be sold in 1987 in the U.S. according to Mr. Hughes.                                                 as a center differential. It is controlled by the short lever ahead of
                                                                                                                                                        the four speed ZF automatic transmission selector. The 
                                                                                                                                                        differential can be locked at any speed to evenly divide power 
                                                                                                                                                        to the front and rear wheels.





'Top Twenty'  Tips for Off-Road Driving


Britain's Land Rover company has a team of professional drivers who have tested Range Rovers in   
the widest possible range of conditions; from snow and ice to desert sand and tropical swamps. 
They have an unrivaled knowledge of off-road driving technigues.    
 
Here are a few tips from Roger Crathorne, Land Rover's Demonstrations Manager.

* Get to know your vehicle and its performance potential. Squeeze the accelerator gently to avoid 
wheelspin.
 
* Survey difficult terrain on foot to reduce the risk of encountering an unexpected hazard. "Local 
knowledge is all important."
 
* Select "LOW" range on the transfer box and a suitable gear before tackling a difficult section. 
Avoid the temptation to 'play safe' by selecting a gear lower than the terrain warrants to avoid 
wheelspin.
 
* Keep use of brakes to an absolute minimum to avoid wheels locking on wet, muddy or loose 
surfaces. Tackle steep slopes in the "LOW" range and first gear, then rely on engine braking.
 
* Reduced tire pressures improve traction in really soft conditions — but consider the subsequent 
loss of ground clearance. Reinflate on pavement!
 
* Follow the fall line to climb or descend steep slopes. Travelling diagonally may result in a 
broadside slide.
                                                                                                                                                                                                         The rear cargo area is fully carpeted in the Range Rover. The fold
* If you stall while climbing a steep hill, hold the vehicle on the brakes, engage "LOW"-range on        down tail gate is quite strong enough for use as an observation
transfer case, and diff lock. While holding brake, shift to neutral, start engine, then shift to              platform or picnic serving table. There is 70.6 cubic feet of space 
reverse. Remove feet from brake and accelerator pedals and use engine as brake while reversing    available with the rear seats folded.
down slope.
 
* Avoid exceptionally deep ruts and other obstacles likely to cause ground-clearance problems.
 
* Do not over-steer along rutted tracks. Front wheels sliding through mud while pointed in the 
wrong direction can suddenly regain traction with potentially serious consequences.
 
* Always tackle a ridge at a right-angle to the crest so that both front and both rear wheels cross 
together.
 
* Cross ditches at an angle with three wheels assisting the fourth's passage.
 
* Check terrain very carefully for sudden depressions and other hazards if a slope has to be 
traversed. Load cargo as low as possible. Place passengers on the uphill side of the vehicle.
 
* Make slow, steady progress through deep water to create a bow wave 'cavity' in the engine bay 
to minimize risk of water drowning the engine. Check brakes after immersion.
 
* A buried spare wheel makes a good anchor if you get stuck in sand and there is nothing else for 
a winch to pull on.
 
* Do not wrap your thumbs round the steering wheel. They can be broken if the wheel kicks back 
on really rough ground.
 
* Avoid prolonged wheelspin if the vehicle comes to a halt.
 
* Cleaning clogged tire treads improves traction. Use brushwood, sacking and the like placed in 
front of the wheels if stuck.
 
* If the vehicle has dug itself in, jack it up and build up the ground under the wheels to obtain 
clearance.

* Try to keep all four wheels on the ground to maintain traction. Hard-charging tactics delight 
photographers but taking it gently often provides fastest overall.





Caterpillar Inc. - To handle parts for Range Rover 4wd Vehicle


An agreement was announced today between Range Rover of North America, Inc. of Lanham, MD and 
Caterpillar, Inc. of Peoria, 111. whereby Caterpillar will handle warehousing and shipment of parts for 
the British-built Range Rover luxury four-wheel drive vehicle.
 
Caterpillar will fulfill Range Rover parts requirements out of its 1.125 million square foot Memphis, Tenn. 
distribution center. Memphis is considered to be the air freight hub of the United States. 
The Memphis Parts Department employs about 40 people.
 
"The agreement will assure our dealers of the best possible parts supply system," said Joseph S. 
Gumienny, vice president Parts and Systems for Range Rover. "We will link the Memphis warehouse 
directly to each of our dealers by using a very advanced computer system located at our headquarters 
office in Lanham." Gumienny said no customer should have to wait more than 24 hours for part if it's 
in the country.
 
Range Rover of North America is planning to sell 3,000 vehicles in 1987 commencing in March through 
an initial network of 35 dealers.
 
Caterpillar has a similar agreement with Land Rover Parts and Equipment Ltd. in the United Kingdom. 
Land Rover parts are handled through Cat's distribution center in Leicester, England. Both Land Rover 
Parts and Equipment Ltd. and Range Rover of North America, Inc. are part of the Land Rover Group of 
companies based in Solihull, England.
 
Caterpillar Inc. is the world's largest manufacturer of earthmoving, construction, and materials handling 
equipment, and a major manufacturer of diesel and natural gas engines and gas turbines.




Partial Detail Changes for U.S. Range Rover vs. European Version

* Restyled front grille for improved a/c fan protection and higher volume air flow
 
* Redesigned fold down rear hatch with interior release
 
* Revised heater-air conditioner controls
 
* Lytherm heat/sound insulation between rugs and floor
 
* Reese removable ball trailer hitch
 
* Front, side, rear marker lights to conform to FMVSS
 
* 1,000 mile initial service check with oil/filter change, then 7,500 mile oil/filter change intervals
 
* 30,000+ mile spark plug life
 
* 14 MPG EPA city/hwy average
 
* 3.5 liter alloy V8, EFI, electronic ignition, 150 bhp § 4,750; 195 lbs./ft. torgue @ 3,000 rpm
 
* Halogen sealed beam headlights
 
* Four speaker stereo cassette radio with rear window-mounted antenna
 
* Light bulb operation indicator
 
* 16-inch padded steering wheel with integral cruise control
 
* Leather upholstery (the only) option
 
* 60/40 split fold down rear seats with inboard and outboard arm rests, integral head restraints
 
* Six-way adjustable electrically assisted front seats
 
* Puddle lights on bottom of front doors; red warning lights
 
* Child locks on rear doors












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