"Hot" new '88 Range Rover at Chicago Auto Show, February 12th 1988
"best bet" by New York magazine and "hot" by trend-conscious "M" magazine is the 1988 Range Rover, the top-of-the-line luxury sport/utility vehicle that will be a feature of the 80th Chicago Auto
Show at McCormick Place, February 13-21.
The 1988 model -- which introduces a number of new features for the American market -- follows one
of the most successful launches of any European luxury car in the United States.
In a year when overall auto sales were off by seven (7.0) percent and sales of most luxury imports
were down sharply, 1987 sales of the $33,000-plus British-built Range Rover exceeded company
goals and most of the car's network of 60 dealers reported backlogs of orders at year's end.
Worldwide, Range Rover sales jumped 39 percent.
"Americans bought every one of the 2,586 Range Rovers available here in 1987, firmly establishing
this vehicle at the top of the fast-growing sport/utility market," said Charles R. Hughes, president, Range Rover of North America, Inc., headquartered in Lanham, Maryland.
Aside from the car's unique combination of luxury and performance, buyers recognize the Range Rover's solid investment value, said Hughes, noting that the average buyer is 43 years old, has a median income of over $200,000 a year, two or more homes and an active lifestyle.
"Our buyers are among the most affluent and discriminating in the United States. They demand the 1988 Range Rover and the 1987 US Camel Trophy Range Rover
best and they can afford to pay for it," he said. at the Chicago Auto Show - February 13. - 21., 1988
The Range Rover is a favorite of the British royal family and numerous celebrities, sportsmen and
business executives throughout the world.
The 1988 model on show in Chicago features the optional new electrically-operated sunroof, a revised
shift pattern in the ZF automatic transmission for easier around-town driving, more responsive brake
pedal action and four new colors:
Portofino Red, Colorado Silver metallic, Alaskan Blue metallic and Savannah Beige metallic.
(Chamonix White and Cypress Green metallic are also available.)
The 1988 Range Rover comes complete with all imaginable comfort and convenience features to
compliment its position as being the best off-road vehicle there is. One new option has been added for
'88, an electrically operated sunroof. Leather upholstery is the only other option. The British-built
Range Rover has permanent four-wheel drive, an aluminum fuel injected V-8 engine and an aluminum
From the ski slopes to the shopping center to an evening at the theatre, the Range Rover fills all
The four door aluminum-bodied 1988 Range Rover carries a manufacturer's suggested retail price of
$33,400 which includes air conditioning and a full range of power-assist and comfort features.
The 150 hp, 3.5 liter fuel-injected aluminum V-8 engine with four speed automatic transmission is Electrically operated optional sunroof available from 1988 in US
capable of powering the 4,303-lb. vehicle beyond 100 mph.
Built on a sturdy 14-gauge boxed steel chassis, the smooth-riding Range Rover is the only sport/
utility vehicle sold in the U.S. to have live axles front and rear suspended on coil springs, a
sophisticated ride leveling device, and four-wheel disc brakes.
Five adult passengers or more than 70 cubic feet of cargo can be transported across virtually any
terrain in any climate.
Visitors to the Range Rover exhibit at the Chicago Auto Show will be able to inspect the specially
prepared vehicle driven by the American team in the grueling 1987 Camel Trophy off-road adventure
in Madagascar, a tropical island in the Indian Ocean, where drivers from 14 nations competed last
March in what has been described as "the toughest off-road adventure in the world".
Flying the Stars and Stripes atop their British-built Range Rover, American Team Drivers Don Floyd
and Tom Collins complete a difficult trek to a remote crest overlooking the Indian Ocean during the
grueling Camel Trophy adventure from north to south on the island nation of Madagascar.
The Camel Trophy vehicle's basic suspension is standard equipment for U.S. Range Rover owners.
U.S. team members Don Floyd and Tom Collins will be present on Press Day (Feb. 12 - 1988)
and both show weekends to describe their adventures — and Range Rover's performance -- to
24-HOUR EMERGENCY ROAD SERVICE
A standard benefit provided with each 1988 model is the Range Rover Road Recovery plan, which US Team participated in 1987 Camel Trophy at Madagascar
guarantees 24-hour emergency road service and towing anywhere in the United States through
Amoco's 6,200 service facilities.
The plan is effective for the length of the car's three-year, 36,000-mile, limited warranty and is
renewable by the owner.
CHASE MANHATTAN OFFERS LEASING
Range Rovers can now be leased from dealers through Chase Manhattan Bank's leasing programs.
Chase has assigned a residual value to Range Rover comparable to certain Jaguar and Mercedes
Range Rover of North America, Inc. operates a toll-free "800" service for members of the public seeking
information on the Range Rover, nearest dealers, etc.
The number to call is: 1-800-FINE 4WD.
Range Rover of North America, Inc., is a member of the Land Rover Group of companies, Solihull, England.