In the press material available from the Solihull company at the time of introduction of Range Rover, they stated their new baby as:

1. "It is a seven-days-a-week luxury motor car for all business, social and domestic purposes."
2. "It is a leisure vehicle that will range far and wide on the highways and noways of the world in pursuit of its owner's activities and interests."
3. "It is a high-performance car for long distance travel in the grand manner."
4. "It is a working cross-country vehicle with a payload capacity of 1200 lb."